Fundraising Insights & Stories

Fresh takes every week. Insights, strategies, and stories from the fundraising frontlines, written by fundraisers, for fundraisers.

Featured articles

WhatsApp for Charities: Rules, Costs and What Works (2026)

Craig Linton

Published on: 08/03/2026

How UK charities use WhatsApp for fundraising: the 24-hour rule, what it costs, consent under PECR, and the five uses that actually earn their place.

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WhatsApp for Donor Engagement: Why the Value Isn't in the Ask META

Craig Linton

Published on: 06/26/2026

A 2026 BCG and Meta study shows where WhatsApp for donor engagement really pays off — and it isn't the ask. How charities can use it across the supporter journey.

WhatsApp for donor engagementWhatsApp for charitiesdonor stewardshipcharity supporter journeyWhatsApp fundraisingSMS fundraising

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